Hi, I’m Banu,
UX / UI Designer

Hi, I’m Banu,
UX / UI Designer

I live in Amsterdam, where I design user-focused solutions
with a strong attention to detail and a love for problem-solving.

I live in Amsterdam, where I design user-focused solutions with a strong attention to detail and a love for problem-solving.

Hi, I’m Banu,
UX / UI Designer

Discover my featured works

Discover
my featured works

UX Research

UX / UI Design

CONNECTED BIKES

I conducted usability test and proceed with design iterations based on the research findings at Accell Group.

Confidential

Associated with Accell Global

UX Research

UX / UI Design

CONNECTED BIKES

I conducted usability test and proceed with design iterations based on the research findings at Accell Group.

Confidential

Associated with Accell Global

UX Research

UX / UI Design

CONNECTED BIKES

I conducted usability test and proceed with design iterations based on the research findings at Accell Group.

Associated with OXXO through IceMobile

Confidential

UX / UI Design

OOUX DESIGN SYSTEM

I have been responsible for maintaining the OOUX Design System and design tokens at Accell Group.

Confidential

Associated with Accell Global

UX / UI Design

OOUX DESIGN SYSTEM

I have been responsible for maintaining the OOUX Design System and design tokens at Accell Group.

Confidential

Associated with Accell Global

UX / UI Design

OOUX DESIGN SYSTEM

I have been responsible for maintaining the OOUX Design System and design tokens at Accell Group.

Associated with OXXO through IceMobile

Confidential

UX Research

UX / UI Design

ECOM RETURN FLOW

While I was working as in-house UX Supervisor at Beymen, I designed Easy Return and Cancel Flow.

Read case study

Associated with Beymen

UX Research

UX / UI Design

ECOM RETURN FLOW

While I was working as in-house UX Supervisor at Beymen, I designed Easy Return and Cancel Flow.

Read case study

Associated with Beymen

UX Research

UX / UI Design

ECOM RETURN FLOW

While I was working as in-house UX Supervisor at Beymen, I designed Easy Return and Cancel Flow.

Associated with Beymen

Read case study

UX / UI Design

LOYALTY CAMPAIGN

The client, OXXO is a Mexican chain of convenience stores. I designed a mini-game flow for their loyalty campaign.

Read case study

Associated with OXXO (Convenience market) through IceMobile

UX / UI Design

LOYALTY CAMPAIGN

The client, OXXO is a Mexican chain of convenience stores. I designed a mini-game flow for their loyalty campaign.

Read case study

Associated with OXXO (Convenience market) through IceMobile

UX / UI Design

LOYALTY CAMPAIGN

The client, OXXO is a Mexican chain of convenience stores. I designed a mini-game flow for their loyalty campaign.

Associated with OXXO through IceMobile

Read case study

UX Research

UX / UI Design

INFORMATION ARCHITECTURE

I ran card sorting and tree test studies to validate the information architecture and improve the website's navigation.

Case study coming soon

Associated with LC Waikiki (Ready-to-wear fashion company)

UX Research

UX / UI Design

INFORMATION ARCHITECTURE

I ran card sorting and tree test studies to validate the information architecture and improve the website's navigation.

Coming soon

Associated with LC Waikiki (Ready-to-wear fashion company)

UX Research

UX / UI Design

INFORMATION ARCHITECTURE

While I was working as in-house UX Supervisor at Beymen, I designed Easy Return and Cancel Flow.

Associated with Beymen

Coming soon

Clients I have worked with so far

Ecommerce

Raleigh

UX Research, UX/UI Design

Web, App

Sparta

UX Research, UX/UI Design

Web, App

Adidas

UX / UI Design

App

LC Waikiki

UX Research

Web, App

Kruidvat

UX / UI Design

App

+5 more

Flo, Koton, Haibike, Winora, Gorillas, OXXO

Web, App

Finance

Mastercard

UX Research

Web, App

İş Bankası

UX Research

Web

Telco

Vodafone

UX Research

Web, App

Bip

UX/UI Design

Web, App

Clients I have worked with so far

Ecommerce

Raleigh

UX Research, UX/UI Design

Web, App

Sparta

UX Research, UX/UI Design

Web, App

Adidas

UX / UI Design

App

LC Waikiki

UX Research

Web, App

Kruidvat

UX / UI Design

App

+5 more

Flo, Koton, Haibike, Winora, Gorillas, OXXO

Web, App

Finance

Mastercard

UX Research

Web, App

İş Bankası

UX Research

Web

Telco

Vodafone

UX Research

Web, App

Bip

UX/UI Design

Web, App

Clients I have worked with so far

Ecommerce

+5 more

Finance

Telco

I'm (also) good at writing

I'm (also) good at writing

The Top 15 UX Podcasts to Keep Your Skills Sharp

The Top 15 UX Podcasts to Keep Your Skills Sharp

The Top 15 UX Podcasts to Keep Your Skills Sharp

Fountain Institute alumnus Banu Elmas shares the top 15 UX podcasts that she uses to stay at the top of her UX game.

via The Fountain Institute

via The Fountain Institute

via The Fountain Institute

Read more

Read more

Read more

Learning to Thrive
in the Problem Space

Learning to Thrive
in the Problem Space

Learning to Thrive
in the Problem Space

Fountain Institute alumnus Banu Elmas tells us how a course from the Fountain Institute changed her understanding of the problem space.

via The Fountain Institute

via The Fountain Institute

via The Fountain Institute

Read more

Read more

Read more

About me

About me

I'm Banu

I'm Banu

Originally from Istanbul, Turkey, I graduated with a degree in Software Engineering. Later, I discovered my passion for user experience design through a UX Bootcamp.

My background in both design and development enables me to approach projects from multiple angles and collaborate effectively with stakeholders to craft solutions to complex business challenges.

I began my career in 2015 at Userspots, where I worked part-time on UX Research and Design across diverse industries.

After four years, I advanced to a senior UX role at IBM iX, where I contributed to several projects. I then took on the role of UX Supervisor at Beymen, a luxury retail brand that aligned with my interest in e-commerce.

Currently, I’m a UX/UI Designer at Accell Group in Amsterdam. I am responsible for conducting UX Research, designing interfaces, and creating design systems for a multi-brand environment.

Originally from Istanbul, Turkey, I graduated with a degree in Software Engineering. Later, I discovered my passion for user experience design through a UX Bootcamp.

My background in both design and development enables me to approach projects from multiple angles and collaborate effectively with stakeholders to craft solutions to complex business challenges.

I began my career in 2015 at Userspots, where I worked part-time on UX Research and Design across diverse industries.

After four years, I advanced to a senior UX role at IBM iX, where I contributed to several projects. I then took on the role of UX Supervisor at Beymen, a luxury retail brand that aligned with my interest in e-commerce.

Currently, I’m a UX/UI Designer at Accell Group in Amsterdam. I am responsible for conducting UX Research, designing interfaces, and creating design systems for a multi-brand environment.

Certificates

Certificates

Professional Scrum Master™ I (PSM I)

Scrum.org

Issued Jan 2023

E-Commerce UX Professional

Barmard Institute

Issued 2020