Hi, I’m Banu,
UX / UI Designer
Hi, I’m Banu,
UX / UI Designer
I live in Amsterdam, where I design user-focused solutions
with a strong attention to detail and a love for problem-solving.
I live in Amsterdam, where I design user-focused solutions with a strong attention to detail and a love for problem-solving.
Hi, I’m Banu,
UX / UI Designer
Discover my featured works
Discover
my featured works
UX Research
UX / UI Design
CONNECTED BIKES
I conducted usability test and proceed with design iterations based on the research findings at Accell Group.
Confidential
Associated with Accell Global


UX Research
UX / UI Design
CONNECTED BIKES
I conducted usability test and proceed with design iterations based on the research findings at Accell Group.
Confidential
Associated with Accell Global


UX Research
UX / UI Design
CONNECTED BIKES
I conducted usability test and proceed with design iterations based on the research findings at Accell Group.
Associated with OXXO through IceMobile
Confidential

UX / UI Design
OOUX DESIGN SYSTEM
I have been responsible for maintaining the OOUX Design System and design tokens at Accell Group.
Confidential
Associated with Accell Global


UX / UI Design
OOUX DESIGN SYSTEM
I have been responsible for maintaining the OOUX Design System and design tokens at Accell Group.
Confidential
Associated with Accell Global


UX / UI Design
OOUX DESIGN SYSTEM
I have been responsible for maintaining the OOUX Design System and design tokens at Accell Group.
Associated with OXXO through IceMobile
Confidential

UX Research
UX / UI Design
ECOM RETURN FLOW
While I was working as in-house UX Supervisor at Beymen, I designed Easy Return and Cancel Flow.
Read case study
Associated with Beymen


UX Research
UX / UI Design
ECOM RETURN FLOW
While I was working as in-house UX Supervisor at Beymen, I designed Easy Return and Cancel Flow.
Read case study
Associated with Beymen


UX Research
UX / UI Design
ECOM RETURN FLOW
While I was working as in-house UX Supervisor at Beymen, I designed Easy Return and Cancel Flow.
Associated with Beymen
Read case study

UX / UI Design
LOYALTY CAMPAIGN
The client, OXXO is a Mexican chain of convenience stores. I designed a mini-game flow for their loyalty campaign.
Read case study
Associated with OXXO (Convenience market) through IceMobile


UX / UI Design
LOYALTY CAMPAIGN
The client, OXXO is a Mexican chain of convenience stores. I designed a mini-game flow for their loyalty campaign.
Read case study
Associated with OXXO (Convenience market) through IceMobile


UX / UI Design
LOYALTY CAMPAIGN
The client, OXXO is a Mexican chain of convenience stores. I designed a mini-game flow for their loyalty campaign.
Associated with OXXO through IceMobile
Read case study

UX Research
UX / UI Design
INFORMATION ARCHITECTURE
I ran card sorting and tree test studies to validate the information architecture and improve the website's navigation.
Case study coming soon
Associated with LC Waikiki (Ready-to-wear fashion company)


UX Research
UX / UI Design
INFORMATION ARCHITECTURE
I ran card sorting and tree test studies to validate the information architecture and improve the website's navigation.
Coming soon
Associated with LC Waikiki (Ready-to-wear fashion company)


UX Research
UX / UI Design
INFORMATION ARCHITECTURE
While I was working as in-house UX Supervisor at Beymen, I designed Easy Return and Cancel Flow.
Associated with Beymen
Coming soon

Clients I have worked with so far
Ecommerce

Raleigh
UX Research, UX/UI Design
Web, App

Sparta
UX Research, UX/UI Design
Web, App

Adidas
UX / UI Design
App

LC Waikiki
UX Research
Web, App

Kruidvat
UX / UI Design
App
+5 more
Flo, Koton, Haibike, Winora, Gorillas, OXXO
Web, App
Finance

Mastercard
UX Research
Web, App

İş Bankası
UX Research
Web
Telco

Vodafone
UX Research
Web, App

Bip
UX/UI Design
Web, App
Clients I have worked with so far
Ecommerce

Raleigh
UX Research, UX/UI Design
Web, App

Sparta
UX Research, UX/UI Design
Web, App

Adidas
UX / UI Design
App

LC Waikiki
UX Research
Web, App

Kruidvat
UX / UI Design
App
+5 more
Flo, Koton, Haibike, Winora, Gorillas, OXXO
Web, App
Finance

Mastercard
UX Research
Web, App

İş Bankası
UX Research
Web
Telco

Vodafone
UX Research
Web, App

Bip
UX/UI Design
Web, App
Clients I have worked with so far
Ecommerce





+5 more
Finance


Telco


I'm (also) good at writing
I'm (also) good at writing
The Top 15 UX Podcasts to Keep Your Skills Sharp
The Top 15 UX Podcasts to Keep Your Skills Sharp
The Top 15 UX Podcasts to Keep Your Skills Sharp
Fountain Institute alumnus Banu Elmas shares the top 15 UX podcasts that she uses to stay at the top of her UX game.
via The Fountain Institute
via The Fountain Institute
via The Fountain Institute
Read more
Read more
Read more
Learning to Thrive
in the Problem Space
Learning to Thrive
in the Problem Space
Learning to Thrive
in the Problem Space
Fountain Institute alumnus Banu Elmas tells us how a course from the Fountain Institute changed her understanding of the problem space.
via The Fountain Institute
via The Fountain Institute
via The Fountain Institute
Read more
Read more
Read more
About me
About me



I'm Banu
I'm Banu
Originally from Istanbul, Turkey, I graduated with a degree in Software Engineering. Later, I discovered my passion for user experience design through a UX Bootcamp.
My background in both design and development enables me to approach projects from multiple angles and collaborate effectively with stakeholders to craft solutions to complex business challenges.
I began my career in 2015 at Userspots, where I worked part-time on UX Research and Design across diverse industries.
After four years, I advanced to a senior UX role at IBM iX, where I contributed to several projects. I then took on the role of UX Supervisor at Beymen, a luxury retail brand that aligned with my interest in e-commerce.
Currently, I’m a UX/UI Designer at Accell Group in Amsterdam. I am responsible for conducting UX Research, designing interfaces, and creating design systems for a multi-brand environment.
Originally from Istanbul, Turkey, I graduated with a degree in Software Engineering. Later, I discovered my passion for user experience design through a UX Bootcamp.
My background in both design and development enables me to approach projects from multiple angles and collaborate effectively with stakeholders to craft solutions to complex business challenges.
I began my career in 2015 at Userspots, where I worked part-time on UX Research and Design across diverse industries.
After four years, I advanced to a senior UX role at IBM iX, where I contributed to several projects. I then took on the role of UX Supervisor at Beymen, a luxury retail brand that aligned with my interest in e-commerce.
Currently, I’m a UX/UI Designer at Accell Group in Amsterdam. I am responsible for conducting UX Research, designing interfaces, and creating design systems for a multi-brand environment.
Certificates
Certificates


Professional Scrum Master™ I (PSM I)
Scrum.org
Issued Jan 2023

E-Commerce UX Professional
Barmard Institute
Issued 2020