Kruidvat is one of the leading health and beauty retailers in the Netherlands and Belgium, offering a wide range of personal care, cosmetics, household items, baby products, and over-the-counter medicines at affordable prices.
I redesigned their online shopping journey within the application.
My Role
Client
Project Name
A declaration or assurance of the value or outcomes an app will deliver for the user.
A standard to which the internal organisation can aspire.
The answer to the question: Why do I need this app?
..is like a trusted friend, it knows my preferences and understands my needs at different moments.
..is helpful when I need it, and otherwise in the background.
...rewards me for being a loyal customer.
..helps me to not miss out on any deals and surprises me with products and experiences I didn’t expect.
..is so easy that my mom/dad can use it, and makes shopping fun so I want to use it.
..empowers me to shop the way I want; I am in charge of my experience and can self-service.
..ensures I get the most out of Kruidvat every time.
